I saw this set of Mexican wrestling themed beer labels and was struck by the simplicity, fun and impact of this packaging concept by José Guízar.
The trend of light beers from Spain/Mexico with a wedge of lime continues to be popular during the summer months, but too many beer brands try to suggest a sense of German brewing heritage and mature responsibility. What happened to the idea of popping out for a cheeky beer on a sunny afternoon?
Considering the state of the world today isn't it more important than ever to brighten peoples lives with a little bit of fun?
